When it comes to competition, the first thing any company wants to know is whether its competitor uses something special and how much it uses. The same applies when you run Facebook ads.
Fortunately, there are many ways for us to see what our competitors are up to and how you can replicate their success on your Facebook ads.
After all, learning from FB ads to others helps you create profitable ads yourself!
This article lists all the tools that will help you spy on the ads your competitors are showing.
Fortunately, there are many ways for us to see what our competitors are up to and how you can replicate their success on your Facebook ads.
After all, learning from FB ads to others helps you create profitable ads yourself!
This article lists all the tools that will help you spy on the ads your competitors are showing.
Advantages of using Facebook spy tools
Facebook ad spy tools will help you gain a perspective on the entire advertising scene and give you a new level of understanding and awareness of what's going on, up to the accurate level.
You can follow your competitors ’campaigns to discover the landing pages they use GEOs, how their sales page copy looks and even assess the quality of their products and customer service.
In short, it gives you an advantage to analyze every aspect of your competitors strategy, so you can find your comparable strategy and overcome it in their game.
You can borrow ideas, find out what is working in the long run and what is going now, all of which can be used to create your unique campaigns that create your own unique position within the market.
This ability to reverse competitors' engineering campaigns is a shortcut to success and will help you discover new offers and design opportunities that you might not even think of.
You will be able to study the type of content your competition publishes, the content that the CTA uses and links, and how the audience interacts with different types of content on the ad.
All of this gives you an incredible advantage in your own campaigns.
Beyond spy tools
Don't be afraid to dive into the rabbit hole when using this strategy!
Subscribe to your competitors ’rosters, register with their CPA shows and find out exactly what's going on behind the scenes.
In many ways, Facebook ad spy tools are like entering into an entirely new world of discoveries but don't expect them to do everything for you!
It is still up to you as an internet marketer to find your unique corners with an in-depth search that sets you apart from the crowd.
One last thing before we move on to look at Facebook's spy intelligence tools.
and this is ...
Think of social ads as a long-term game and not an attempt to find a shortcut to succeed overnight.
As with all things, you can get what you provided, and while these tools can be an invaluable source of data for you, so you cannot rely on them to do all the work for you.
Facebook's "Ads & Info" Gadget
Due to Facebook's efforts to increase transparency, they released a tool called Ads & Info. Although this tool was originally created to show users the active ads that brands operate on, it does put you in a premium position.
Now, you can spy on competitors with the click of a button. There is no faster (and totally free) way to find out what makes their Facebook ads work. Simply visit your competitor's page to get started.
Positives:
Great for start-ups; giving them a leg up for competition.
Use geographic filters to check if your competition shows ads on your site and other sites.
Negatives:
Competitors can also review your ads.
They can report your ads as inappropriate for no reason.
You will not be able to see likes, comments, and posts for a particular ad.
Complimentary
PowerAdSpy
PowerAdSpy is a real Facebook spy tool. The reason I say this is that it allows you to see the age and interests of the target audience and the geography of the competing ad. If you own a Shopify store and are interested in watching what Shopify competitors reach, PowerAdSpy has a huge database.
Positives:
Over 6 million ads available from more than 15 countries.
Visit the actual Facebook announcement from the PowerAdSpy dashboard.
See competitors' Facebook ads by keyword, advertiser, site, etc.
Negatives:
The basic version has a lot of missing features.
Price: starts at $ 49 a month.
Beyond spy tools
Don't be afraid to dive into the rabbit hole when using this strategy!
Subscribe to your competitors ’rosters, register with their CPA shows and find out exactly what's going on behind the scenes.
In many ways, Facebook ad spy tools are like entering into an entirely new world of discoveries but don't expect them to do everything for you!
It is still up to you as an internet marketer to find your unique corners with an in-depth search that sets you apart from the crowd.
One last thing before we move on to look at Facebook's spy intelligence tools.
and this is ...
Think of social ads as a long-term game and not an attempt to find a shortcut to succeed overnight.
As with all things, you can get what you provided, and while these tools can be an invaluable source of data for you, so you cannot rely on them to do all the work for you.
Facebook's "Ads & Info" Gadget
Due to Facebook's efforts to increase transparency, they released a tool called Ads & Info. Although this tool was originally created to show users the active ads that brands operate on, it does put you in a premium position.
Now, you can spy on competitors with the click of a button. There is no faster (and totally free) way to find out what makes their Facebook ads work. Simply visit your competitor's page to get started.
Positives:
Great for start-ups; giving them a leg up for competition.
Use geographic filters to check if your competition shows ads on your site and other sites.
Negatives:
Competitors can also review your ads.
They can report your ads as inappropriate for no reason.
You will not be able to see likes, comments, and posts for a particular ad.
Complimentary
PowerAdSpy
PowerAdSpy is a real Facebook spy tool. The reason I say this is that it allows you to see the age and interests of the target audience and the geography of the competing ad. If you own a Shopify store and are interested in watching what Shopify competitors reach, PowerAdSpy has a huge database.
Positives:
Over 6 million ads available from more than 15 countries.
Visit the actual Facebook announcement from the PowerAdSpy dashboard.
See competitors' Facebook ads by keyword, advertiser, site, etc.
Negatives:
The basic version has a lot of missing features.
Price: starts at $ 49 a month.
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